Another great article on writing well.
My favorite quotes:
What you choose to write is for the use of someone else. Always choose selflessly.
If you don’t subsequently cut out 5, 10, or even 20% of your work in revision, have you really refined anything? Sculptors have marble and writers have ideas; it’s best to start with a block of material and whittle away to what’s needed.
Never bury the lede. Make the value proposition clear from the outset in everything you write. If your objective and the reader’s incentive are not obvious within the first few paragraphs, re-write them.
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